Where we market your home
Its very important, that if you are looking to sell your house online that you use an efficient and professional estate agent that promotes your home extensively on the internet.
During a recent survey 90% of house buyers confirmed that the first place they would go to search for their new home would be the internet, and it is growing fast. It is therefore vital that you use a company that has links to major housing directories to drive potential buyers to your home. We have established working relationships with many online housing web sites and you can take advantage of this by using our service.
At present we drive over 80,000,000 (80 million) buyer sessions per month through our associated web partners and our own estate agent website.
A list of the major UK websites where your house will be advertised is as follows:-
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The clear leaders in the portal game, Rightmove are now the 10th most visited website in the UK - achieving over 455 million page impressions per month, 22 million visits per month , 51 million searches, with 2.6 million registered users.
The property search facility is the most efficient in its field, offering radius searches to enable comprehensive findings, and ease of use. The technology infrastructure offers all member agents the ability to upload the full range of options, including virtual tours, floorplans, unlimited photos and 3D walkthrough videos. |
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Fish4homes are owned by four regional newspaper groups, and supported by 500 regional newspapers and over 220 local website which represent around 60 percent of the UK's regional press.
This enables substantial marketing of the portal within the local press and continually assists in the awareness of the website.
Since their rebranding of the website, we have seen good improvements in the level of viewings the portal has produced, and we expect this to rise over the coming months. They also link direct to our clients websites within our infrastructure to increase the presentation levels. This in essense offers all member agents the ability to showcase virtual tours, floorplans, unlimited photos and 3D walkthrough videos through their own website.
The marketing of the site is below the other main four/five portals and if this was increased we would expect to see a major jump in their performance, due to the large database of properties, which generally runs at over 250,000.
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FindaProperty.com lists 271,334 properties from 5,352 different agent branches and attracts over 1.8 million unique visitors each month creating over 120 million page impressions.
They claim that 75% of their buyers do not use other competitors such as rightmove and propertyfinder.
Just recently they have rebranded, which has allowed member agents the ability to showcase virtual tours and floorplans. The property search facility rivals that of rightmove in terms of offering radius searches to enable comprehensive findings, and ease of use, they even have a last updated search function for properties added in the last 24 hours. |
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Propertyfinder.com is a fast growing property portal and powers many property channels on external websites, such as MSN, AOL, Yahoo, Tiscali, Orange, Channel4 and Timesonline. This offers an attractive mix of additional exposure and it certainly helps to raise the profile of the portal and our clients homes listed on the site.
Propertyfinder claim that 50% of their buyers do not use other competitors such as rightmove and findaproperty.
Just recently they have launched TV advertising and have seen a growth of 88% over the last 9 months. So they are certainly achieving impressive statistics and they also link direct to our clients websites within our infrastructure to increase the presentation levels. This in essence offers all member agents the ability to showcase virtual tours, floorplans, unlimited photos and 3D walkthrough videos through their own website. |
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Think Property are the latest to take on the power houses of rightmove - and certainly when you look at the level of properties within their search database they can certainly rival the main portals.
Think Property has been launched by Vebra Software - who power many local agents internal software systems.
The website is clean and fresh and will certainly appeal to many buyers within the UK. They are forecasting a huge advertising spend so we hope this launches them into the public domain quickly. |
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Hot Property is independent portals who have 1,900,000 unique users per month. They are a progressive company who have increased there clicks by over 40% since July 2007 and increasing. |
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Since launch in 2001, Primelocation.com is going from strength to strength, enjoying fantastic growth in recent years.
In 2007 they spent more than £4 million on TV advertising and an average of 2 million visitors a month search the site for properties. Visitors are either searching for a home to buy or rent OR looking for an agent to sell or let their current property.
Below is a chart showing growth from 2005
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June '05 |
June '06 |
June '07 |
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Properties |
123,143 |
216,451 |
434,097 |
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Property searches |
1,612,455 |
2,556,190 |
8,094,517 |
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